Following the great success of the silver Rollei 35 AF, pre-sales for the black color variant will start in Europe on July 16, 2025. The compact analog camera with LiDAR autofocus, 35 mm F/2.8 lens, and artisanal precision will be launched just in time for World Photography Day on August 19, 2025. Pre-ordered cameras will be delivered directly on World Photography Day.
Norderstedt, July 16, 2025. Following the successful launch of the silver Rollei 35 AF, Rollei is responding to strong customer feedback by bringing the popular analog camera to the European market in a black color variant. Pre-sales begin immediately, with the launch coinciding with World Photography Day on August 19, 2025.
The black Rollei 35 AF combines timeless design with proven technology and is a tribute to the iconic legacy of the original Rollei 35. Its outstanding feature remains the precise LiDAR-based autofocus, which guarantees fast focusing even in difficult lighting conditions. The high-quality 35 mm F/2.8 lens ensures brilliant colors and sharp details, while the integrated flash provides optimal exposure without additional equipment.
The OLED display shows film count, exposure assist, film sensitivity selection, and battery indicator. Automatic exposure modes and manual control make the camera ideal for beginners and professionals alike.
The production of the Rollei 35 AF is a demanding process: over 200 precision parts are hand-assembled in 120 steps.
The Rollei 35 AF in the black color variant can be pre-ordered now at www.rollei.de/rollei35af. The RRP is 899 Euros. Pre-ordered cameras will be delivered on time for the launch on World Photography Day, August 19, 2025.
Your Press Contact:
Rollei GmbH & Co. KG
Ms. Melina Gellers
+49 40 7975571 25
presse@rollei.com
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