Rollei expands its Smart Frame series with eight new digital picture frames in three different display sizes. The new models offer Wi-Fi connectivity via the free Frameo app, 32 gigabytes of internal storage, high-quality IPS touchscreens , and versatile transmission options. All picture frames feature a modern design that integrates seamlessly into any décor.
Norderstedt, October 10, 2025. Rollei presents eight new digital picture frames in its Smart Frame series, combining modern technology with elegant design . The new models are available in three display sizes – 10.1, 15.6, and 21.5 inches – and offer Wi-Fi connectivity via the free Frameo app, 32 gigabytes of internal storage, and high-quality IPS touchscreen displays. Of particular note are three new models in a stylish oak wood finish, which are now available and blend seamlessly into any living space.
All Smart Frame models utilize the proven Frameo app, enabling secure and flexible photo and video transfer . Family and friends can send images directly to the frame from anywhere in the world – an ideal solution for sharing memories and always showcasing the latest photos. In addition to app transfer, most models also support memory cards, USB storage, or a direct connection to a computer for maximum flexibility.
With 32 gigabytes of internal storage, all frames offer space for thousands of photos and videos, while the high-quality IPS panel ensures brilliant colors and wide viewing angles. The intuitive touchscreen operation makes it incredibly easy to use. Practical features such as labels, decorative graphic frames, clock display, weather information, and an automatic sleep mode complete the range of functions. All models also offer rotation and adjustment functions for even more personalized customization.
Four variants of the 10.1-inch models are available: The Model 109 [introductory price €129, RRP €149.99] impresses with its modern acrylic design and is designed for standing or portrait orientation. The Model 108 [introductory price €129, RRP €149.99] offers additional memory card support and can be mounted either standing or hanging . The Model 1010 [introductory price €99, RRP €129.99] , with its warm, natural oak wood finish, is also available. The Model 107 [introductory price €99, RRP €129.99] serves as a practical entry-level model in this size range.
In the 15.6-inch category, two models are available: The Model 151 [introductory price €199, RRP €249.99] offers Full HD resolution and a versatile design. The new Model 152 in oak wood finish [introductory price €199, RRP €249.99] combines the same technical features with a stylish wooden frame that blends harmoniously into any interior.
For large displays, the 21.5-inch models are ideal: The Model 211 [introductory price €299, RRP €349.99] impresses with Full HD resolution and a generous screen area that showcases photos and videos to their best advantage. The new Model 212 in oak wood finish [introductory price €299, RRP €349.99] enhances this experience with the warm, natural design of real wood and is perfect as a focal point in the living room or office.
Seven Smart Frame models are now available in the Rollei online shop at www.rollei.de/digitale-bilderrahmen . Model 1010 is expected to be available at the beginning of November.
Your press contact:
Rollei GmbH & Co. KG
Ms. Melina Gellers
+49 40 7975571 25
presse@rollei.com
