Responsible for data processing is:
Thomas Guettler
In de Tarpen 42
22848 Norderstedt
Germany
hello@rollei.com

We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.

 

1. Access Data and Hosting

You can visit our website without providing any personal information. Each time a website is called up, the web server automatically saves what is known as a server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves to protect our overriding legitimate interests in a correct presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

1.1 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in the present data protection declaration, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are based in the following countries, for which the European Commission has determined an adequate level of data protection: Canada

1.2 Content Delivery Network

For the purpose of a shorter loading time, we use a so-called Content Delivery Network (CDN) for some offers. With this service, content, e.g. large media files, is delivered via regionally distributed servers from external CDN service providers. Access data is therefore processed on the servers of the service providers. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.t.

Our service providers are based in the following countries, for which the European Commission has determined an adequate level of data protection: Canada

 

2. Data processing for contract processing, contacting and opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order or when contacting us (e.g. via contact form or e-mail). Mandatory fields are marked as such, since in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without providing them. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and to process your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR.
If you have given your consent to this in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods in accordance with Article 6 Paragraph 1 Sentence 1 lit. c GDPR, unless you expressly consent to further use of your data in accordance with Article 6 Paragraph 1 S. 1 lit. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account.

We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us within the framework of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

 

3. Data processing for the purpose of shipping processing

In order to fulfill the contract in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of the goods ordered.

 Data transfer to shipping service providers for the purpose of shipping notification

If you have given us your express consent to this during or after your order, we will pass on your e-mail address to the selected shipping service provider in accordance with Article 6 Paragraph 1 Sentence 1 lit can contact you for the purpose of delivery notification or coordination.
The consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

DPD Germany GmbH
Wailandtstrasse 1
63741 Aschaffenburg
Germany

GO! Express & Logistics (Germany) GmbH
Brühler Strasse 9
53119 Bonn
Germany

DHL Parcel Ltd
Strassenweg 10
53113 Bonn
Germany

 

4. Data processing for payment processing

When processing payments in our online shop, we work together with these partners: payment service providers

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves to fulfill the contract in accordance with Article 6 (1) sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. B. on your own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies. If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes

If necessary, we give our service providers further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing disputed payments, accounting support). In accordance with Article 6 Paragraph 1 Sentence 1 Letter f GDPR, this serves to protect our legitimate interests in our protection against fraud and in efficient payment management, which are overriding in the context of a weighing of interests.

4.3 Identity and credit check when selecting Klarna payment services

Klarna Pay now (direct debit)
If you opt for the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we will forward your data as part of the payment and contract processing in accordance with Art. 6 Para. 1 Sentence 1 letter b) GDPR to Klarna. This data is transmitted so that Klarna can create an invoice for the invoice processing you require and carry out an identity and credit check. Please understand that we can only offer you the respective Klarna payment method if this is possible based on the results of the credit check. Detailed information on this and the credit agencies used are available atPrivacy Informationto be taken from Klarna.

Klarna Pay later (purchase on account), Klarna Slice it (hire purchase)
If you opt for the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter Klarna), we ask for your consent in accordance with Article 6 Paragraph 1 Sentence 1 lit. that we are allowed to transmit the data necessary for processing the payment and an identity and credit check to Klarna. In Germany, for the identity and credit check, theData protection credit agencies named by Klarna. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this data protection declaration. As a result, we may no longer be able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time by contacting Klarna.

4.4 Installment Purchase

When selecting the payment method by installments and granting the necessary data protection consent in accordance with Article 6 Paragraph 1 Sentence 1 lit data required for transaction processing (article, invoice amount, due dates, total amount, invoice number, taxes, currency, order date and time of order) for the purpose of processing this payment method to our partner Klarna Bank AB, German Branch, Chausseestraße 117, 10115 Berlin, Sweden..
To check the identity and creditworthiness of the customer, our partner carries out queries and information on publicly accessible databases and credit agencies. The providers from whom information and, if necessary, creditworthiness information is obtained on the basis of mathematical-statistical processes, as well as further details on the processing of your data after transmission to our partner Klarna Bank AB, German Branch, can be found in their data protection declaration, which you can find here: https:/ /www.klarna.com/de/datenschutz/
Our partner Klarna Bank AB, German Branch uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship. You have the opportunity to express your point of view and contest the decision by contacting our partner Klarna Bank AB, German Branch. The consent given in the ordering process to the transfer of data can be revoked at any time, even without giving reasons, with effect for the future.

 

5. Promotion by Email

5.1 Email newsletter with subscription

If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter based on your consent in accordance with Article 6 (1) sentence 1 lit.
Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the newsletter. After you have unsubscribed, we will delete your e-mail address from the list of recipients, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration.

5.2 Newsletter dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are based in these countries: USAThe European Commission has not issued an adequacy decision for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission

5.3 Sending Review Requests by Email

If you have given us your express consent to this during or after your order in accordance with Article 6 Paragraph 1 Sentence 1 lit rating system used. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the evaluation request.

The evaluation requests may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are based in these countries: USA There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on these guarantees: Standard data protection clauses of the European Commission

 

6. Cookies and Other Technologies

6.1 General Information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information, and information about your use of our website (e.g. information about the contents of the shopping cart). Within the framework of a weighing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR.

In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this data protection declaration.

If necessary, we also use technologies that are not listed individually in this data protection declaration. You can find more information about these technologies, including the respective legal basis for data processing, on the Beeclever platform.

You can reach them via this link:https://beeclever.de/pages/datenschutz

You can find the cookie settings for your browser under the following links:Microsoft Edge™ /safari™ /Chrome™ /Firefox™ /Opera™

If you have consented to the use of the technologies in accordance with Article 6 Paragraph 1 Sentence 1 lit.https://beeclever.de/pages/datenschutz. If cookies are not accepted, the functionality of our website may be restricted.

6.2 Use of Beeclever Consent Management Platform to manage consents

On our website we use theBeeclever Consent Management Platform (Beeclever) to inform you about the cookies and other technologies that we use on our website and to obtain, manage and document your consent, where required by law, to the processing of your personal data by these technologies. According to Article 6 Paragraph 1 S. 1 lit. c GDPR, this is necessary to fulfill our legal obligation according to Article 7 Paragraph 1 GDPR to be able to prove your consent to the processing of your personal data to which we are subject. Beeclever is an offer from Beeclever GmbH, Universitätsstraße 3, 56070 Koblenz, Germany, which processes your data on our behalf. When you visit our website, the Beeclever web server stores a so-called server log file, which also contains your anonymized IP address, date and time of the visit, device and browser information as well as information on your consent behavior. Your data will be deleted after three years unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit we will inform you in this statement.n.

 

7. Use of cookies and other technologies for web analysis and advertising purposes

If you have given your consent to this in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR, we use the following cookies and other third-party technologies on our website. After the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. You can find more information about your revocation options in the "Cookies and other technologies" section. See each technology for more information, including how we work with each vendor. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

7.1 Use of Google Services

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (Google). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before it is stored on Google's servers by activating IP anonymization. Only in exceptional cases will the full IP address be sent to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in then Google privacy notices.

Google Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information as well as information on your use of our website) is automatically collected and stored with Google Analytics, from which user profiles are created using pseudonyms. Cookies can be used. In principle, your IP address will not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google.

For the purpose of optimizing the marketing of our website, we have Data Sharing Settings for "Google Products and Services" activated. This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. Data release to Google as part of these data release settings is based on an additional agreement between those responsible. We have no influence on the subsequent data processing by Google.

Google Ads

For advertising purposes in the Google search results and on the websites of third parties, when you visit our website, the so-called Google remarketing Cookie is set, which is generated automatically by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and using a pseudonymous cookie ID and based on the pages you visit an interest-based advertising enabled. Any further data processing will only take place if you have activated the personalized advertising setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.n.

For website analysis and event tracking, we use Google Ads conversion tracking Your subsequent usage behavior if you came to our website via an advertisement from Google Ads. Cookies can be used for this and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) can be recorded, from which pseudonyms are used User profiles are created.

 Google Maps

For the visual representation of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it. We have no influence on this subsequent data processing.

 Google reCAPTCHA

For the purpose of protection against misuse of our web forms and against spam from automated software (so-called bots), Google collects reCAPTCHA data (IP address, time of visit, browser information and information on your use of our website) and uses a so-called JavaScript and cookies analyze your use of our website. In addition, other cookies stored by Google services in your browser are evaluated. A reading or saving of personal data from the input fields of the respective form does not take place.

 Google Fonts

For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code Google Fonts, transmitted to Google and then processed by Google. We have no influence on this subsequent data processing.g.

 YouTube Video Plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google and then processed by Google, only if you Play video.

7.2 Use of Facebook Services

 Use of Facebook Pixel

We use the Facebook pixel as part of the technologies presented belowFacebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Facebook). With the Facebook pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) are automatically collected and stored, from which using User profiles are created from pseudonyms. For this purpose, when you visit our website, a cookie is automatically set by the Facebook pixel, which automatically enables your browser to be recognized when you visit other websites by means of a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising. We have no influence on data processing by Facebook and only receive statistics based on Facebook pixels.n.
The information automatically collected by the Facebook technologies about your use of our website is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. The data processing takes place on the basis of an agreement between jointly responsible persons according to Art. 26 DSGVO. Further information about data processing by Facebook can be found in the privacy policyFacebook.

 Facebook Ads

We use Facebook Ads to promote this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign; Facebook is responsible for the precise implementation, in particular the decision on the placement of the ads with individual users.

Based on the statistics on visitor activity on our website created via Facebook Pixel, we operate via Facebook Custom Audience group-based advertising on Facebook by determining the characteristics of the respective target group.

On the basis of the pseudonymous cookie ID set by the Facebook pixel and the data collected about your usage behavior on our website, we operate via Facebook pixels remarketing personalized advertising.

About Facebook Pixels conversions we measure your subsequent usage behavior for web analysis and event tracking if you came to our website via an advertisement from Facebook Ads.

7.3 Other Providers of Web Analytics and Online Marketing Services

 Use of Hotjar for web analysis

For the purpose of website analysis, technologies fromHotjarLtd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 3155, Malta (Hotjar) automatically collects data (IP address, time of visit, device and browser information and information about your use of our website ) is collected and stored, from which usage profiles are created using pseudonyms. Cookies can be used. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym without a separate, express consent. Hotjar works for us on our behalf.g.

 Live chat tool LiveChat

If you use the live chat tool to contact usLiveChatuse it, the data you voluntarily enter (name, email address, message) will be processed by us in accordance with Article 6 Paragraph 1 Sentence 1 lit. In addition, the use of this tool serves to safeguard our overriding legitimate interests in effective and improved customer communication in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. The data will then be deleted. The live chat tool is provided by LiveChat, Inc., 101 Arch Street, 8th Floor, Boston MA 02110, United States of America, acting on our behalf. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

 

8. Integration of the Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any collected reviews as well as to offer Trusted Shops products to buyers after an order.

This serves to safeguard our overriding legitimate interests in optimal marketing by enabling secure shopping in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided as part of an order processing by a CDN provider (Content Delivery Network). Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. You can find more information on data protection at Trusted Shops GmbHhere.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. Individual access data is stored in a security database for analysis of security issues. The log files are automatically deleted no later than 90 days after creation.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or have already registered to use them. The contractual agreement made between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you are already registered as a buyer for product use is automatically checked using a neutral parameter, the e-mail address hashed using a cryptological one-way function. Before it is sent, the e-mail address is converted into this hash value, which Trusted Shops cannot decrypt. After checking for a match, the parameter is automatically deleted.

This is necessary for the fulfillment of our and Trusted Shops overriding legitimate interests in the provision of buyer protection linked to the specific order and the transactional evaluation services in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. Further details, including objections, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge..

 

9. Social Media

9.1 Social plugins from Facebook, Twitter, Instagram, TikTok

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is called up. If you click on one of the buttons, the website of the respective social network will open in a new window in your browser. There you can, for example, press the Like or Share button.

9.2 Our online presence on Facebook, Instagram, Youtube

If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit and stored, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this. For detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebookis an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Facebook Ireland) The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a server of Facebook, Inc. , 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (Insights data information), seee here.

Instagram is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Facebook Ireland) The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a server of Facebook, Inc. , 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. For more information (Insights data information), seee here.

YouTube is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (Google). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission.n.

9.3 Tiktok

On this website we use the so-called "TikTok pixel" from the provider TikTok (for EU: TikTok Information Technologies UK Limited, Aviation House, 125 Kingsway Holborn, London, WC2B 6NH.). This is a code that we have implemented on our site. If you have given your express consent, this code will be used to connect to the TikTok servers when you visit our website in order to track your behavior on our website. For example, when you buy a product on our website, the TikTok pixel is triggered and saves your actions on our website in one or more cookies. You have the option to revoke your consent at any time with effect for the future. There are no additional costs for this than the basic tariffs.

Personal data such as your IP address and your email address, as well as other information such as device ID, device type and operating system can also be transmitted to TikTok. TikTok uses email or other login or device information to identify users of our website and to associate their actions with a TikTok user account.

TikTok uses this data to display targeted and personalized advertising to its users and to create interest-based user profiles. The data collected is anonymous and cannot be viewed by us and can only be used by us to measure the effectiveness of advertisements placed.

In principle, your data will be processed within the EU or the EEA. A corresponding data protection agreement was concluded with TikTok for this purpose. If personal data is transferred to countries outside the EU or EEA, this is done within the framework of the Commission's model contracts for the transfer of personal data to third countries (i.e. standard contractual clauses).

TikTok's privacy policy can be found here:https://www.tiktok.com/legal/new-privacy-policylang=de-DEE

You can manage your personal settings for personalized retargeting / remarketing / referral advertising by going to the bottom of the website or directlyhere on Cookies Settings click.

 

10. Contact Options and Your Rights

As a data subject, you have the following rights:

  • pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified there;
  • in accordance with Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
  • pursuant to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing is required
    • to exercise the right to freedom of expression and information;
    • to comply with a legal obligation;
    • for reasons of public interest or
    • is required to assert, exercise or defend legal claims;
  • according to Art. 18 DSGVO the right to request the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful but you oppose its erasure;
    • we no longer need the data, but you need them to assert, exercise or defend legal claims or
    • you have lodged an objection to the processing in accordance with Art. 21 GDPR;
  • pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;
  • according to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

11. Fingerprint Automated Smarketer Tracking (FAST)

11.1 General scope and description of the processing of data

We use FAST to correctly allocate the success of an advertising medium. The data is automatically deleted after 90 days. There is no profiling. FAST uses a unique key that third parties cannot match, making users untraceable. Personal advertising is not possible with FAST. FAST establishes a connection between a click on an advertising medium, e.g. an advertisement, and an action, e.g. a purchase or a registration. The information transmitted to us is used solely for the purpose of correctly allocating the success of an advertising medium and the corresponding billing. FAST does not store any cookies or cookie-like data on your end device. When generating the device fingerprint, only non-personal parameters are merged (browser settings, time zone, CPU class, color depth, browser language, etc.).


11.2 Scope and description of the processing of data when using Google Ads / Microsoft Ads

In the case of an action, the order number and the shopping cart value of the order are usually also transmitted and stored by us for 90 days. Personal data such as name, telephone number or address are expressly not recorded or stored.

In addition, the following values can be transmitted:

  • ID (consecutive number)
  • ClickID
  • time of purchase
  • currency
  • Conversion name (shop order or lead)

The device fingerprint is processed on the server of the respective customer. Insofar as integration takes place via Google Tag Manager, device fingerprint processing takes place via the Smarketer Host-Europe server in Strasbourg. Due to high security standards, such as an HTTPS connection, the conversion data is sent to our HOST Europe server located in Strasbourg. The export file is transferred and the data (ClickID, conversion name, time stamp, order value, currency) is processed according to Google Ads / Microsoft Ads on an American server. The software is set in such a way that no profiling takes place.

11.3 Legal basis for processing personal data

The legal basis for processing the user's data is Art. 6 (1) (f) GDPR.

11.4 Purposes of Processing

The information transmitted to us is used exclusively for the purpose of correctly allocating the success of an advertising medium and the corresponding billing and is justified with our legitimate interests in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR.

11.5 Duration of storage

The data of the processing described here will be automatically deleted after a maximum storage period of 90 days.

11.6 Possibility of objection and removal

You can prevent tracking by deactivating FAST tracking via an opt-out link on the respective page.

 

If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.

Data Protection Officer:
QFU, company for management systems mbH

Marcel Theis
Europaallee 20
67657 Kaiserslautern
Germany
theis@qfu-gmbh.de
www.qfu-gmbh.de

Right to object
Insofar as we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. If the processing is for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of serves legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will no longer process your personal data for this purpose.

 

 

Data protection declaration created with theTrusted Shops Legal copywriter in cooperation withFÖHLISCH Lawyers.